The world renowned Ezysian Cafe in Hoboken New Jersey was the site of Viridian Spirits States side celebration party to mark the event of their latest product being cleared for American import markets.
It was March of 2007 that their “absinthe superieure” that will be on American shelves under the name “Lucid” became the first brand of absinthe in a century to receive a “Certificate of Label Approval” from the U.S. Treasury departments Alcohol and Tobacco Trade Bureau.
The founder and CEO of Veridian Spirits Jared Gurfein told the throng of gathered reporters that it was only after his team of attorneys and legal experts submitted a series of briefs that challenged the current law on the basis that it was effectively rendered null and void in 1938 when the FDA was created which thereby repealed the 1906 Pure food and Drug Act. which the ban on absinthe was based off of.
Mr. Gurfein went on to further explain that their newly legal and approved “Lucid” absinthe would be classified as a distiled spirit under the newly revamped policy of the Treasury Departments Alcohol and Tobacco Tax and Trade Bureau.
He further reiterated that “Lucid absinthe was and is made in accordance with established traditions, methods and formulas that were established by the original Swiss makers of the 124 proof liquor over one hundred years ago”.
He further clarified his statement by adding “nothing was changed in the formulation of the Lucid recipe to accommodate U.S. regulators and this is the exact same absinthe that would have been served to you if you were alive and drinking in a French bistro a century ago.”
Lucid absinthe is produced in France’s renowned Combier Distillery, using the finest products, herbs and wormwood available and is now available for sale in drinking establishments and liquor retailers across the U.S.